Posachedwapa, McKinsey ndi World Sports Supplies Federation (WFSGI) atulutsa "2021 Global Sports Report", yomwe imatanthawuza zaka zisanu ndi zitatu za chitukuko cha masewera a masewera apadziko lonse, ndipo ogulitsa omwe amagulitsa zinthu zoterezi akhoza kuyang'ana kwambiri.

Zovala wamba zamasewera zimakhala msika wampikisano watsopano. Mliriwu udasokonezanso malire a ntchito ndi nthawi yopuma, ndipo anthu ochulukirapo adayamba kulandira zovala zabwino zamasewera tsiku lonse. Kafukufukuyu akuwonetsa kuti opitilira 75% oyimira makampani amakhulupirira kuti msika wamasewera ndi zosangalatsa upitilira kukula mu 2021.

Kusiyana kwamasewera pawokha ndikufalitsa moyo wathanzi watsopano. Mliri watsopano wa korona wapangitsa kuti mabanja ambiri alowe m'magulu opeza ndalama zochepa, potero akuwonjezera kusiyana pakati pa zolimbitsa thupi. Mu 2019, 46% ya omwe adafunsidwa ku US pamalipiro apachaka ochepera $ 25,000, adati sakuyenda; mwa omwe adafunsidwa ndi ndalama zoposa $ 100,000, chiŵerengero cha osachita masewera olimbitsa thupi ndi 19%.

Kukhazikika kukukula kwatsopano m'nthawi ya mliri. M'makampani amasewera, kuchuluka kwa zinthu zomwe zimakonda zachilengedwe zawonjezeka posachedwapa pa 64% pachaka, ndipo ogula akhala akuyang'ana kwambiri zinthu zokhazikika. Kugulitsa zinthu zoterezi kudzakhala bwino komanso bwino.

Magulu olimba a digito ndi masewera ndi otentha kwambiri. M'chaka cha 2020 chapitacho, chifukwa cha zoletsa zaboma, ogula amayenera kukhala kutali ndi anthu komanso kudzipatula kunyumba, zomwe zapangitsa kuti masewera olimbitsa thupi a digito komanso masewera a pa intaneti atukuke mwachangu.

Kusintha kwachitsanzo cha bizinesi kuchoka pamzere kupita ku mzere. Mu 2020, ogula ambiri adasintha momwe amadyera, ndikukonda kugula pa intaneti. Zikuyembekezeka kuti kugulitsa pa intaneti pamzerewu kudzakhala pafupifupi 25% yonse, kasanu ndi kasanu ndi mliri. Kuphatikiza apo, mawonekedwe ake otsatsa akusinthanso, ndikukulitsa kapena kuletsa zochitika zamasewera, kutsatsa kwatsopano kwa digito kumapendekeka kwa ogula.

Kukakamiza kwamakampani, koma akadali mfungulo pakuphatikiza njira zamtsogolo. Kungosonyeza kuti mankhwalawa sikokwanira kukwaniritsa zosowa za makasitomala, kupereka chidziwitso chosiyana kwa makasitomala chakhala cholinga chatsopano chotsatiridwa ndi malonda akuluakulu.

Kupanga njira yosinthira yosinthira, kupanga njira yosinthira yosinthira yakhala imodzi mwazinthu zofunika kwambiri pamasewera. Nthawi ya mliri wam'mbuyo, kuchuluka kwa zinthu zomwe zimafunidwa kukucheperachepera, ndipo wogulitsa amayenera kusintha nthawi zonse kuti akwaniritse zosowa zambiri za ogula.